(1) Test this out – write the letter ad as if it is coming from your spouse to them. Pretend that you didn’t know about it and your spouse did this behind your back. Sign it in their name. Explain why it is from them – what they are doing – why they are doing it that way.
(2) When you have written your letter or ad – put it aside for a day or two. Then come back to it and read it again. Still strong? Many times this break will show you areas that you totally missed the previous times you read it. Another hint – read it backwards – starting from the end… one sentence at a time.
(3) Always test your new ads and letters to your existing client base. Test a small group first – see what results you get. Then test larger groups of your clients. If it does not convince them – it will NOT convince people that have never heard of you before. You can take that to the bank!
Again, it is the simple things in marketing that can have the greatest impact on your business!
To your success,
Troy
