Creating a USP can be a daunting task for many.
Keep it simple and start writing down ideas… and you will be far ahead of your competitors who are still scared of starting.
The more you write – the more ideas that will come to you.
Here are some simple ways to get going.
1) Ideas to start your own USP.
Fill in the blanks -
I legally help people to….
I (legally) teach people how to…
I (legally) show people how to…
I set people up to…
In one hour…
I save you…
[Note: by adding in "legally" you add a touch of human interest... and keep them intrigued. Who doesn't want to learn something that seems to break all the rules - but is above board and very legal?]
Here’s another: You know how most companies ______? Well what we do is ____________, which is much more powerful because it helps you__________
It must say what it does for them – not how great of a company you are. They could care less. All they care about is- what can you do for me?
2) Does it answer “why should I do business with you, above any and all other companies out there, including doing nothing, or doing what I do now?
3) Does it touch on emotions? It should.
Here is a great one I heard – “I give people a money personality profile that shows them how they are blowing thousands of dollars per year – and how to get it back”
4) Can you plug your competitors names into your USP? Does it fit them like you? Then your USP needs work.
Mine is “I Turn Your Words Into Wealth” – which is not perfect – but – it does the most important thing a USP must do – it makes people ask me – “how do you do that?” If you can get people to ask you how you do that – then you have a winner.
I also tested a Double Your Profit or Free Guarantee to great results – everyone wants to do that – and I take the risk with a very bold guarantee.
5) What is the BIGGEST benefit you provide to your clients? What can you do that no one else in your industry does? What would make you buy from you? What is the ultimate gift you would like to leave with your clients when they deal with you?
Answer a few of those and you are well on your way to creating a USP that makes you a fortune in your business. Less than 5% of companies have a real USP – when you figure yours out… you will immediately be in the top 5% of your industry.
Be bold
Be daring
Push the envelope
Get people out of their comfort zone
*** Make them say – “what did you just say?” or “how do you do THAT?”
Find a way to incorporate some of those ideas and you will stand far above the crowd.
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