Where the heck have I been?

How it got to be September already, I will never understand.

Once second it was July 1st and I was leaving to the beach with boat, wife and daughters at my side… next thing…. 2 months later.

Yikes.

Actually, this has been a very weird summer for me.

Honestly, the summer was tough with some businesses that I help… not all peaches and cream like some would like you to think.

It’s true – not all businesses have been booming during the summer.

Despite what some of the ‘gurus’ say… some people are actually having a tough time selling these days.

= = = = = = = = = = = = = = = =
so why aren’t they telling you the truth?
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Because that doesn’t sell.

They want you to believe that anyone and everyone who buys their magic-pill-of-the-month will be a trazillionaire… just like they claim to be.

But sometimes the truth hurts.

Don’t get me wrong – I struggled with a couple campaigns this summer… but others have done exceptionally well.

One of my clients sells high end furniture. I have been working with them for over a year now and he just opened his second story in July.

Thanks to a larger market in the new location, sales have been brisk in his first 30 days there… more than double his other store.

Here we are with September upon us and the biggest shopping season upon us…

…how do you ensure you make the most of it?

A GREAT STORY.

That’s how.

The one major factor that is helping my clients win in their business is a great story they can tell.

People love stories right now.

It connects one to another.

It breaks down barriers and helps you find people with a like mind.

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It attracts the perfect type of client…

…one who is more concerned about the
*experience* you give than the lowest price they get.
= = = = = = = = = = = = = = = =

Much like the Lobster brothers I have written about many times before (http://www.milliondollarlobster.com) – a great story can help you sell your product for many times the price of your competitors (in the lobster brothers’ case, many hundreds/thousands times the price)

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The OPPORTUNITY for you…

…start working on your story.
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Get it nailed down now, and you will be rocking by the time things pick up.

Using stories to sell and persuade is one of the most powerful abilities you can strengthen.

Some starter stories you can use:

* Pet Peeves
* Physical Characteristics (Uniqueness)
* Core Beliefs
* Significant Childhood Events
* Beliefs
* Hobbies
* Education
* Skills
* Interests
* Family
* Talents
* Life Events You Remember Most
* Adventures You Will Never Forget
* Incompetence At?

This fall I am offering a Story Selling Coaching program that will help you define your signature story then find ways to turn your story into cash flow.

If you would like to take part in the first group of Story Sellers, just reply back and let me know you *might* be interested.

(if you are a Coaching, Business Mastery or Sales Letter Success client, you get this gratis!)

One coaching client from a previous program made more in her first story campaign than she made in the previous 2 months.

Another client who leverages stories using the techniques I will share (along with numerous other Story Selling Experts) has built a VERY profitable membership model.

= = = = = = = = = = = = = = = =
Now earning him more in a *week*
than he used to make in 3 months.
= = = = = = = = = = = = = = = =

Yet another just mailed me a handwritten letter from Australia.
He took some of my Story Selling techniques and has quickly built a decent income that is bringing some great joy to his family (including a pony for his daughter!).

If you are interested in learning more about how to become a Story Seller, just reply back and let me know. I will not pester you or hold you to it, I am just looking to see who might be interested in this program in September.

Last, here are a number of ideas you can use in the coming month for growing your sales:

September Events
———————
International Self-Awareness Month
International Strategic Thinking Month
National Coupon Month
National Hispanic Heritage Month
National Skin Care Awareness Month
National Courtesy Month
Be Kind To Editors and Writers Month
Million Minute Family Challenge
Reunion Planning Month
Shameless Promotion Month
Update Your Resume Month
Women of Achievement Month
Organic Harvest Month
Jazz Month
Fall Hat Month
Children’s Good Manner’s Month
Self Improvement Month
Tiger Month
Hispanic Heritage Month
Baby Safety Month
Library Card Sign-Up Month

Thanks, Troy

PS: One other reason for my absence this summer… I just needed it! We ALL need a break. When you feel like you are at the end of your rope… take an afternoon, weekend, entire week off. Get away from email, blogs, etc, and just relax.

That can do you FAR more good than anything else.

PPS: I have quite a few blog posts you may not have seen, but should:

Facebook advertising… friend or foe?

Honesty in Advertising… the best movie for copywriters… ever

How to get out of a slump

Fellow Business-Builder,

We went out for Sushi the other night at my favorite place, Kinjo Sushi & Grill. We had to wait for 15 minutes (on a Tuesday night), but it was worth it … I LOVE this place.

It’s not that I love the cramped space, the lack of booths, and the way-too-close chairs at the sushi bar.

It’s not that I love the packed house they have from 11 am right through to 9 pm at night.

What I really love is the wacky owner of this place, Peter Kinjo.

He is absolutely oozing personality as he wanders the restaurant waving and flipping his monster sushi knife around like a gunslinger.

He loves to sing to the kids.

He loves to make the kids repeat after him all these wacky sayings and get them laughing.

Any guy there with a date is forced “at knife point” to hold their companions hand and say sappy romantic things (Peter doesn’t care if the girl you are with is your girlfriend, wife, mistress or co-worker).

When you first sit down, they jump to attention and make sure you aren’t waiting more than a minute or two before you have water in front of you, your drink order taken, and a complimentary platter of sushi placed in front of you.

The first time I went there I couldn’t believe how much free sushi they kept putting in front of me.

“Try this” as a plate with 4 kinds of sushi is put in front of you.

“This is our specialty” as the Kinjo Roll samples are put down in front of you.

All of the initial sushi is free. It is a great way to try different types of sushi that you may have never tried before. It is also a powerful way to get your customers coming back … no one else that I know of gives away sushi!

Every girl there gets his bonus gift upon departing … a box of Pocky chocolate covered biscuit sticks. They get to choose between strawberry or raspberry (he gave my daughters his newest ones this time, coconut).

Based on the cases and cases of Pocky he had up against the back wall … he is going through a LOT of free samples.

I asked him once what all those free boxes of chocolates cost him … “six figures a year” is all he would share.

That is some serious free chocolate.

A couple months ago, there were eight of us with kids in tow that wanted to go out for sushi.

I recommended Kinjo.

It was a Wednesday night (during this recession) and the place was packed with a 45-minute wait.

So we went down the road to another sushi joint, decent place, just not Kinjo.

The place was completely EMPTY.

Same night of the week.

Just down the road … even on the same side of the road.

What was the difference?

Peter.

Both places make a mean plate of fresh sushi … but only one of them knows how to wow their customers.

The place we ended up at did not have fun with the kids.

Did not make us rehearse hokey love poems to our loved ones.

Did not sing to us.

And didn’t give us any free sushi or desert chocolate.

Is it any surprise that Peter Kinjo has stolen ALL of their clients away?

Not at all.

Think about what Peter did here and how well he is doing in a time when business is down for many.

He uses his personality as his secret weapon.

He knows that people love him being the wacky sushi guy.

The kids love him.

The adults love him.

The staff loves him.

Peter understands that in a competitive environment when the products are similar and the prices are identical … his personality is a deadly weapon that can destroy his competition for no extra cost.

The free sushi samples and chocolates are the final straw that guarantee his continuing success.

Not all of us have an outrageous personality like Peter though. I know I don’t. But that doesn’t mean I can’t find my own ways to use my personality in my business … and I do.

If you are ever up my way in Calgary, Alberta, Canada … let me know and I would love to go for Sushi at Kinjo with you!

Last, here is a great profitable tip for you to use in the next few days.

This one little idea can change the way you run your life and your business.

When you are out shopping, eating at restaurants, having work done on your car, etc., pay very close attention to how stores and sales people sell to you.

• Notice how nice (or nasty) they are to you.
• How do they approach you?
• Do they make your shopping experience enjoyable?
• Would you return to that store?
• Why or why not?
• What could be done better?
• What could they say to guarantee you would go back to shop there?

Simple – right?

Will you try it is more important than how simple it is.

Try it.

Every store you visit, every person you interact with in the next few days – ask those questions. Note what starts going through your mind as you window shop and talk to sales people. You will find you have great ideas on how that business could treat their clients better.

Write down the things that turned you off – and the things that turned you on.

Much like my experiences at Kinjo, you need to pay attention whenever you are out there spending your money.

What would make you buy from them again?

Now use those techniques in your own business. And in your own life.

If the technique you thought of doesn’t specifically apply to your business – how could it? How could it be modified to directly help your business improve?

Start applying the ideas you come up with.

Write them down, even if you decide not to use them – they may come in handy at a later time.

In your shopping travels you may just find the idea that makes you and your company stand out from all others.

So pay attention out there.

Thanks again.

To your success,

Troy White
Editor, Small Business Mastery, Supplement to THE TOTAL PACKAGE (http://www.smallbusinessmastery.com)

PS: UPDATE: I just met with Peter Kinjo this morning to go over his business model and present him with some ideas for even further growth in his new, soon-to-be-opened Kinjo — 4 TIMES as large as the one I grew to love!!! I can’t share with you the numbers he showed me, but I can say this…

..Kinjos is doing better now than ever before. They are putting through well over 400 paying customers a day in a restaurant that seats 65. Their customers are frequent ‘shoppers’, they bring their friends, family and business associates, and they LOVE to spread the word about this incredible rare find.

Pay VERY close attention to businesses like Kinjos.

They hold an incredible learning opportunity for astute entrepreneurs. Take their success secrets and quickly modify them to suit YOUR business.

And if you are EVER looking for a great meal and time in Calgary, CALL ME! I am always up for a trip to my favorite restaurant. Kinjos is the ONLY place I know of in a city of 1.2 million people that does what they do.

Learn from it… and profit.

New survey resultts are in from the YouGov research group. They went out and surveyed buyers of products they found either online or were driven online from direct mail.

Some fascinating info:

* 57% of British consumers would be prepared to include their email address when placing an order through a catalogue and more than 43% would when placing an order in response to direct mail.

* In spite of this willingness, however, just 10% per cent of consumers said that a retailer had asked them for their email in a catalogue order form and just 6% had ever been asked via direct mail.

* Nearly a third (27%) of consumers, however, claim to have been motivated to make a purchase in a high street store after being alerted to a product in a marketing email.

* 69% per cent said they would share their email address with a brand if they were an existing customer.

* “The research clearly shows that customers are willing to trust their contact details with established brands or companies with whom they already have an existing relationship — this gives email marketers a fantastic opening to increase the size of their email databases by adding existing customers to their programmes at a minimal cost.”

For the full article (and a download link for the entire report – great sleeping material – the facts above are all that are needed. Go to Internet Retailing.

So – the question to you is – are you doing everything possible to collect email addresses from your buyers? Your prospects?

Evvvvvverything?

Obviously your buyers want you to ask… the rest is up to you!

This, by far, is one of the best movies ever… especially if you own a business… or want better results from your advertising.

If you haven’t seen Crazy People with Dudley Moore and Darrel Hannah yet – get it!

I am on my… ahhhh…. 10th time through it by now.

Every time I watch it – I pick up on something new (ok – maybe just have a great laugh every time).

Dudley Moore stars as Emory Lesson, an advertising genius who ends up in an insane asylum.

What made him “crazy”?

Emory had enough of creating phony advertising and hypy garbage (none of that on the web now is there?) and decides to create his own campaigns that tell… the truth.

Advertising with truth – what a concept!

Since sex sells, Emory crafts an explicit ad campaign consisting of unadorned sexuality…

“Jaguar-For men who want hand-jobs from beautiful women they hardly know”

His colleagues take such great offense to the honesty in the ad – they decide he is now unfit and commit him to an asylum.

Undoubtedly, he fights it – but soon settles in to find a beautiful new friend Kathy (Daryl Hannah), and bunch of wacky misfits that are eerily comforting to his new home life.

Where it starts getting really good is when his ad agency accidentally runs a bunch of his “honest ads” and finds that consumers absolutely LOVE them – and buy the products being sold in droves.

Emory also finds that the crazy people are natural-born advertising geniuses… and a new business is born. Honest Ads being creating out of an insane asylum. And they are major hits.

The ads hit home run after home run… and the laughs are great.

A few more ads in the movie…

“Metamucil- It helps you go to the toilet. If you don’t use it, you will get cancer and die.”

“Come in Jamaica”

Needless to say – if you are in marketing and want to pick up an idea or two on creating more effective advertisements… watch this movie.

The truth behind it is real – people want honesty – and will buy when it is given to them.

My highest recommendation. Pick up a copy and watch it soon – your bank account will thank you.

Troy

PS: Here is another painfully truthful commercial spot – and I love it! http://www.youtube.com/watch?v=q-RLqLx1iYI (don’t you think that honesty like this would make a HUGE difference in sales results? Not only that, how much easier it is to create a down to earth video like this!)

Most times the answer is right in front of you

You ever felt lost, dazed and confused?

Can’t see the answer to that nagging business problem?

It happens to all of us.

To me quite recently.

I was struggling with an idea and what to do with it.

So I tossed and turned.

Mindmapped it.

Lost sleep over it.

and then…

…lo and behold… the phone message I got pried open the door I was looking for.

I returned the call – and got some seriously GREAT additions to my idea.

Additions that will help my clients and help me build my own business.

All because I was overlooking my most important asset – the people I know.

If you are lost or confused and need help, have you gone out to your network of people?

Not with an email.

With a real live (gasp) phone call.

Something amazing happens when ear meets phone – a connection is made and big things start to stir.

Sometimes minds and melded and breakthrough ideas come forward.

Other times the person on the other end sees something (good or bad) in your problem or idea.

Many times they know exactly who you should next talk to.

…or, in my case, where I could find the exact model to do what I wanted to do.

As I have shared before, I can be a major recluse.

It’s easy.

Keyboard and computer can be my communication tools… and the phone gets neglected.

Which means I am neglecting my contacts, my friends, my family.

What about you?

Are you stuck?

Then pick up the phone and make that call.

Get in touch with the person you know that might have insight for you.

See where it takes you.

Yes, phone calls take much longer than blasting out an email.

But the connection is deeper and amazing things happen when person-to-person communication over the phone takes place.

…a CHALLENGE for you.

Over the next week, I encourage you to pick up the phone and call someone you never call.

Someone that might be able to help you through any business challenge you might have.

One call.

30 minutes of your week.

Who knows where it will take you!

In my case, it gave me the clarity I wanted and the plan of attack I needed to follow.

All in 30 minutes.

Compared to the hours I had wasted stewing about it.

One call.

That might be all it takes.

I DOUBLE DARE YOU!

One thing about today’s economy… you had better be tough to make it out better off than you went in.

The media makes sure you hear all the disturbing trends.

That’s how they make their money.

But their fear mongering won’t help you build your business or live a better quality of life.

You have to take responsibility for that.

So what do you do?

People aren’t spending like they used to.

They are spending less than they used to (only the top 5% income earners are growing their personal expenditures by any significant amount).

They are making buying decisions based on a new criteria that they have set.

They aren’t reading the yellow pages in print.

They aren’t responding like they used to when they saw newspaper and magazine ads.

Now it’s summer and people are paying less attention to all the online commotion.

Again, what do you do?

If you are looking for new ways to grow your business in turbulent times like this, you must start looking at unusual ideas.

Completely different marketing ideas.

New media to place lead generation ads in.

One of the best places to start?

Go FAR outside of your industry…

…to a land far far away.

If you sell computers, look to the restaurant business.

The point is that you need to, right now, STOP thinking about you being a computer tech, or a restaurant owner, or a life insurance specialist.

And you need to start thinking like a marketer.

Marketers look for opportunity in the weirdest of places.

When they see something working elsewhere, they don’t say (in a whiny voice): “that won’t work in myyyyyyyyy industry… my buyers are different”.

Yes, your buyers are unique people… but they are people and people buy based on similar patterns and habits.

And if they are buying over there in a wacky promotion going on, you had BETTER get testing ways to take that wacky promotion and make it work for you.

So get busy looking at what promotions catch your eye – online, offline, it doesn’t matter.

Things that stand out to you in the newspaper or magazines you read.

Success stories you read about.

People you talk to who are doing well in business.

Figure out what they are doing, how they are promoting it, and then FIND WAYS to make it fit your offerings.

Tools needed?

Pen.
Paper.
Phone.
Ambition.

That’s it.

Now get busy.

I took a simple little 2 pager that was written for a completely different industry.

I modified it to fit my client.

We got over 15% response.

I modified it again for another client and we saw a 20:1 return on their marketing investment to mail the letter out.

(how many times would you be investing $1 if you knew you would roughly get $20 back? as many as freaking possible, I would hope!)

The letter came from an industry I do not like.

One few people like.

But it worked.

And I modified it to make it work in multiple industries.

It didn’t work every time the first time, but through testing was made to.

If you are interested in a copyright free version of this letter that you can use for your own business… let me know how to get ahold of you and we can talk.

I have to charge you for it – everyone else paid for it.

BUT, I promise it will be a minuscule investment compared to the results it can give you back.

The best ideas come from places you would never think of.

This might be one.

I am offering 10 copies of this letter, one per industry.

Email me at troy@smallbusinesscopywriter.com if you want to find out more.

And keep your eyes open for those wacky marketing promotions that catch YOUR attention. If they work on you… the odds are good they are working on others!

To your success. Troy

Listen in as I interview the referral marketing master, David Frey.

This is a very informative (and profitable) 60 minute interview you need to hear.

Why? Because referral marketing and word of mouth are 2 of the most powerful ways any entrepreneur can grow their small business.

Do you have a referral marketing system in place?

Here’s one done for you.

Learn:

* 6 powerful elements of effective referral generation

* The least leveraged tool you can automate with a simple online site

* 3 fun sites that will spice up the relationships with your clients

* One of the most overlooked reasons for contacting your clients (and why they will LOVE you when you do!)

* Your new 3:1 referral system that will boost the number of referrals you get by 500% (and then the follow up thing you can do to boost the referral numbers by 300% more)

* How to get in front of major players and the big names in your targeted prospect list

* Major circles of influence… how to win them over and get them sending you their best customers

Get your interview here – no sign up needed.

(right click and save to your computer)

Have a fantastic day.

Troy

Here’s how you can increase your sales numbers and attract a better quality client

Email marketing has transformed the way we can grow businesses. From the costly (yet still highly effective) direct mail world with the postage and printing costs… to the new age of instant delivery and little out-of-pocket costs for a mailing.

Email can bring life to your marketing mix and give your prospects and customers an insiders peak into your personality and business endeavors.

That said, email marketing is not a guaranteed moola maker.

In fact, more of them go wrong than right (despite what nonsense many of the ‘gurus’ are feeding you this week).

It doesn’t take much to sit at your computer like I am doing now, and put together a letter to your clients, much like I am to you right now.

What it DOES take is some grey matter to go into your campaign and some formulas that help ensure your odds are improved.

1) Write to ONE person… not hundreds or thousands. Know who your perfect client is. Know them like your best friend. Know what they would say if they were the one writing their life story in a journal.

What would they tell you?
What are their challenges?
What are their frustrations?
What keeps them awake at night tossing and turning?

If you don’t know this – you can’t write effective emails to them. They will come across as bland, stale, and without a personal connection. BUT, when you DO know who they are (intimately) your email will strike a chord with them unlike any others they receive. (fyi: I actually got to know my one client so well that I ended up marrying her ) 11 years now… twin 9 years daughters to add to the mix. You could say I know her very well

Marriage and kids... the roller coaster ride of your life!

2) Leverage your personality. One of your greatest assets, yet highly unlikely being used to its potential. Here are a few key things you can use in your copy that may help.

The key to this is to let loose. This is a unique way of getting inside your head and finding real life ways to position you and your business in the buyers mind. Don’t worry about if it is too much or too little… just dump your thoughts on paper.

Sometimes the most unusual of things about you can be the big breakthroughs we are looking for in the marketing and positioning of you.

Have fun… share freely.

* Pet Peeves
* Physical Characteristics (Uniqueness)
* Core Beliefs
* Politics
* Birthplace
* What Are You Pathological About?
* Significant Childhood Events
* Beliefs
* Hobbies
* Education
* Skills
* Interests
* Family
* Talents
* Life Events You Remember Most
* Adventures You Will Never Forget
* Incompetence At?
* Anything You Are A Legend Of?

If you invest a few hours on this, and write down the points you think of as they come to you, that docuement will help you write promotions, articles, blog posts and campaigns for years to come.

A definite worthwhile investment.

3) Always try and include something in your promotions that gives an insight, a tip, or something helpful. Even in your promotions, include a PS or a side bar that is helpful. It helps them justify the time they invest in your materials.

4) What makes you unique in your field? Everyone talks about a USP – but, as you’ve probably seen, they are not that simple to create. Ask anyone what the best USPs are, and you will always hear Dominos Pizza, Fedex, etc. Always the same. Why? Because they aren’t that easy to do. Especially in today’s market with soooo many competitors out there – all doing the same thing you are. But there must be something, just one thing, that makes you unique. Right? Find it – then mention it in every email that goes out. Use it on your websites. On your blog. On your invoices. Everywhere you can – spread the word about the one thing that makes you unique. It doesn’t have to be rocket science – Microsoft doesn’t have one – Coke doesn’t have one – even Apple doesn’t have one. So monster success stories didn’t always get that way with an official USP – they just found one or two things they were good at and made that the focus of their marketing.

5) Call to action. Obvious… but not used. Every email you send should have a call to action. That does not mean you sell something every time you email… that is a dangerous path to take. The call to action could be to visit your blog, or reply back with comments, or to fill out a survey (the unsung hero of getting to know your customers). Just ask them to do something.

You should aim for 4 times as much content as promotions.

So one out of every 4 – 5 emails you send can be a promotion.

6) Have more fun with graphics. I am as guilty as charged here – but have been testing different approaches with some retail clients of mine. I found some interesting conversion improves with some very untraditional graphics.

Something I recommend you try.

Think about how people ‘traditionally’ think about your business, product or industry. What is the opposite of that? What graphic could be used to show the 2 opposites? Test it – you may be pleasantly surprised with the results.

7) Always remember Murphy’s Law in your email marketing. If something can go wrong, chances are it will. Pay very close attention to (speaking from my own mess ups): Deadlines are correct, contact details are correct, dates or holidays are the right one (like my mixup on when Canada day is this week – whoops!), etc.

Plan for a contingency.

Think through your email from the point of view of a brand new prospect to your email list. How would they see it? What would they like about it? Dislike aoutb it? Is it worthy of being passed on?

Do your best to factor these 7 rules into your marketing.

More to come.

Have a great week.

Troy White

PS: REMINDER – If you haven’t snapped up one of the Cash Flow Calendars at 63.27% off, get your copy now through this special link:
https://responsivedm.infusionsoft.com/saleform/nathniit

You can read all the details at www.cashflowcalendars.com (but must use the link above to get the 63.27% discount)

PPS: SPECIAL OFFER. If you are looking for a unique email (or print) marketing campaign this summer, email me back. I have a very unique and unusual exciting alternative for you this summer – one that’s guaranteed to be highly profitable for you.
This is available to you at just a fraction of the cost of our full service campaigns. No obligation – just email me and we can set up a time to talk for 5 minutes about it.

You know what next Wed is?

If you’re in Canada, it’s Canada Day.

July 1st is also:
Freedom from Fear of Speaking Day
International Joke Day
Financial Freedom Day
1st US Zoo Opened (1874)
International Build A Scarecrow  Day
Children’s Art Day

For any astute marketer, this is a gold mine (ALL business owners should
consider themselves a marketer).

Think about it…

…I just gave you 7 different ideas to run a theme based promotion.

They are unusual.

They are fun.

They stand out from the crowd.

They can be a cash cow if you know how to leverage a wacky event like this
and turn it into something that can build revenues in your business.

The best part?

They also build stronger bonds with your prospects and clients.

It certainly shows them that you are different than the rest, and try to at
least have a little fun in your business.

And they work.

Theme based marketing is one of the greatest ways to improve your cash flow.

Even Dan Kennedy says

“Theme marketing is one of the most powerful things you can do.”

One last thing about July 1st?

We are now officially half-way through the year.

Yikes.

And I have something for you that will help you make the most of the next 6 months…

= = = = = = = = = = = = = = = =
I am giving you 63.27% off the calendar.
= = = = = = = = = = = = = = = =

My 2010 Cash Flow Calendar is packed with hundreds of ideas you can use
for marketing in the last 6 months of the year.

Imagine every day of the rest of the year having a list of themes like those above.

Plus templates you can use to write the promotions.

As long as you send out newsletters, promotions, blog posts, articles…

…the Cash Flow Calendar will give you unique ways to build your business
and position yourself as a fresh voice in the crowd of competitors you have
in your field.

Why 63.27%?

Because I am offering you the one and only chance to get the calendar in
digital format, so you don’t need to pay shipping.

And only half the calendar is valid for the rest of the year.

Combined, those make for a VERY healthy savings.

…and will make you extra cash flow if you use the ideas in there.

“Received over $1000.00 worth of sales from it in one day”
We executed the 09/09/09 promotion and received over
$1000.00 worth of sales from it in one day!  Fabulous I say.”
- Fran Agar – Ballymoon Beauty

Get your copy now through this special link:
https://responsivedm.infusionsoft.com/saleform/nathniit

You can read all the details at www.cashflowcalendars.com
(but must use the link above to get the 63.27% discount)

“I will personally make at LEAST $6,000 using this tool.
What are YOU waiting for?” I highly encourage you to
pick this up – it’s incredible.  It’s THAT GOOD.”

- Mandi Crawford – Roaring Women

Enjoy… and profit.

Troy White

PS: You may be asking what the catch is… even asking why
you should get a copy now?

Because every single day you wait…
…means another chance to improve you cash flow disappears.

Delaying only hurts you.

You get an immediate download and can have your first promotion
out the door TODAY, and it will more than return your investment.

So why wait?

https://responsivedm.infusionsoft.com/saleform/nathniit

“This calendar activates your creativity”

I have found this calendar to be very useful
in so many ways. It is designed to maintain
and organize your business along with activating
your creativity. That is what it did for me.

It is a big help for finding new ideas for marketing
that are highly unusual (and profitable).

Thank you Troy and Kari for this valuable tool.

- Audie Perove -

https://responsivedm.infusionsoft.com/saleform/nathniit

What an inspiration!

Many decades of marketing mastery all bottled up in one hilarious gentleman.

Drayton Bird was a blast to speak with.

Click here to download the interview with Drayton Bird

Not only did I thoroughly enjoy the call, he gave me far more of his time than I thought I would get.

He shared his history and what has inspired him to continue writing 6 hours a day for 50 years.

He shared the story of his mothers first direct response letter – and the staggering results she attained for her non-profit animal shelter (along with the single key that any non-profit could use to get the same results).

He shared his formula for creating winning copy.

He shared his incredible insights into the internet marketing age.

Last, but certainly not least – he shared his humour.  Lots of it.

I haven’t laughed like that in a long time.

He inspired me to use more humour and to develop my ability to see the lighter side in everything that I do.

If you have never heard of his 450 page masterpiece – NOW is the time to look it up on Amazon!

Common Sense Direct Marketing is a huge honking behemoth of a manual.

And it delivers.

For now though – start with the recording of this fantastic call.

Drayton Bird is a master marketer and you need to hear this:

Click here to download the interview with Drayton Bird

Would love to hear your comments on this.

Thanks,

Troy

PS: I have the Writing with ~ZING~ class coming up in Calgary — it is a one day condensed format that shows you how to write for the Search Engines, for Social Media, and for Marketing – details at the Writing with ~ZING~ page.

If you are near Calgary, I guarantee this will be a very profitable day for you.