Troy White, Small Business Copy Writer

Who is Troy D White?

He is an internationally recognized marketing coach, expert and copywriter, whose focus is on helping entrepreneurs maximize their lead generation and marketing efforts.

Working with entrepreneurs and small business owners from all over the world gives Troy a unique insight into the challenges entrepreneurs are faced with, and the strategies that build their businesses faster.

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Small Business Copy Writer

Customer Follow-Up: What to do if you’ve never done it

by Troy on November 21, 2009

The biggest problem I see with entrepreneurs?

They don’t follow up properly with their leads and their clients.

They put the responsibility on THEM to buy, even when they have never heard back from you after putting up their hand and saying “yes, I am interested”.

Get this right: it is YOUR responsibility as the entrepreneur to stay in touch with your prospects and buyers… not theirs.

If they don’t buy – it is YOUR FAULT… no one else.

The best thing you can do for an immediate cash flow surge is to mail an apology letter to your existing database.

Apologize for your lack of communication.

Share with them what is going on, the new products or services you have, and what they can expect from you in the coming months.

To them, it shows you care.

To you, it finally opens up the communication channels and you can NOW start promoting to them again.

This works fast… and works well.

But,, again, it is up to YOU to actually do it. To write the letter. To click send.  Or to have it mailed out (even better) handwritten to your list.

If  you want this kind of letter done for you, join the Entrepreneur MoJo Community and watch your Entrepreneur Mojo and Profit making ability go up fast!

Troy


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