Real Fries In a Fake World.
Love it! The headline and photo are perfect here.
They capture your attention and do what a decent ad should do… get you to stop and start reading.
Unfortunately that is where it all falls apart. The story starts good about their French fries… but they need more oomph with this.
My thoughts are this ad could be a stellar success with some changes.
As it is, I don’t see too many people seeing the Real Fries Advertisement and going out to a New York Fries because of it. There may be a few oddballs like myself who collect advertisements and show their friends… but it probably doesn’t get much more done than that.
First thing you see?
Well .. duh… that’s the point of the ad!
The girls bountiful assets are obviously not real… but they do capture attention.
Job #2 of an advertisement is to get people to stop and read. This does that. Despite what you think of the use of women in advertising… it is proven to increase sales to BOTH men AND women. Maybe not this photo for some businesses but many others this could be made to work.
The point is not about the use of this photo and whether or not you or I agree with it. The point is… what kinds of eye-ball grabbing graphics or headlines are YOU using?
If not, isn’t it time?
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