Troy White, Small Business Copy Writer

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Working with entrepreneurs and small business owners from all over the world gives Troy a unique insight into the challenges entrepreneurs are faced with, and the strategies that build their businesses faster.

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Small Business Copy Writer

Mastery Over Mediocrity in 3 Steps

by Troy on February 3, 2010

Sticking with it and staying at the top of your game is one of the most difficult skills we ever have to master.

Yet, it is the one thing that will determine if you succeed in life – or not.

How many times have you been close to reaching a goal or dream – gotten tired of the struggle – quit – and then realized a month or year later just how close you really were to your dream coming true?

It happens all the time – yet it doesn’t have to be that way.

There are ways you can keep yourself going – despite the setbacks – and despite your natural instinct to stop and try something else.

We humans are funny that way – the first sign of resistance (which many of us create ourselves anyhow) and we run with our tails between our legs.  Meanwhile – it is a simple test to see how much we truly want our dreams to happen.

If you keep going – you pass the test and your dreams are much closer.

Bail out – fail the test and start over again – dreams further than ever.

How do you stick with it – despite all the naysayers in your life telling you otherwise or that little internal voice that is telling you to run, run, run?

First – what is your big deal?  You must have an over-riding dream to follow and something you are working towards.

Maybe it is a new home, new car – or that month long beach vacation you have always dreamed of.

For others it is an early retirement, or to live on a tropical island for the rest of your life – far away from the awful cold winters and snow, heavy traffic and…(Sorry, getting carried away there).

You must have something to drive you.

If you don’t have it yet – find it!

There is something out there calling your name – you know it is meant for you – now you need to chase after it.

Find your big deal – put it up in front of you where you can see it on a daily basis. Cut out photos to remind yourself. Carry a card in your pocket with your dream on it.

Keep it front and center.

Troy


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