The greatest example of the power of money making words can be found in the National Enquirer!
You know – the “trash magazine” that supposedly no one ever buys.
The one you see at every supermarket till in North America So, how is it that the Enquirer is the most widely read publication out there? [The National Enquirer sells more copies in a week than the TOP 3 business magazines and newspapers COMBINED - Proof that that approach works ]
The headlines on the front – that’s how. The people that write these headlines – “Bat Boy Explodes” – “Use Your Dreams to Win the Lotto”
Those writers make a substantial income writing those words – because they sell a TON of newspapers for the publishers.
Top headline writers get paid upwards of one million dollars a year to write those!
So pay attention to the words they use – they make many people a boatload of money.
Think about all the different areas you use words in your business.
Phone calls
Sales Calls
Emails Sent
Letters Sent
Faxes Sent
Advertisements
Conversations
Arguments
Purchasing Something
Negotiating
Bartering
Writing
Reading
Researching
Upgrading
Pleading
Entertaining
Disciplining
All of these areas are critical to your job or your business, yet how much time do you actually put into the words you use? Most of us, it’s very little time invested.
For a few of us, lots of time is spent testing variations of words to increase their effectiveness.
No matter what your experience with the mastery of using effective words – you can always find ways to improve your skills and learn how to better apply the techniques.
Why bother?
Sales
Influence
Control
Money
Happiness
The list really does go on, but the important thing to remember is that your words can become more powerful. That is what we are there to discuss – how you can master the use of words to influence others to see things from your point of view.
For when you have this one skill honed and improved, you have the most important skill of all at your disposal.
Next time you are at the grocery store – have a look at those headlines (better yet – pick up a copy – millions of other people do on a weekly basis).
Write down those headlines and see how you can modify them to suit your business… or your newest promotion… or your newest product launch.
It works!
One client had a database of 100,000 opting emails that we tested ads on. The best responses we got (based on click rates and sales) were the ones with “tabloidish” headlines.
The one that worked the best…
Cat Attacks Man Woman and Child (selling an electronic mouse)
To your success,
Troy
