Not the weather related tornadoes, but rather my twin daughters Katrina and Hailey. I kind of lost the flow I had last year in writing about my experiences with raising identical twin girls. So, you can expect to see more articles about them, their crazy antics, and how it relates to your business.

They are tornadoes – powerful ones. They can walk into a room and within 60 seconds destroy everything in their path. Well, not destroy as in wreck things, but more like take anything and everything out of boxes, off the shelves, off the couch etc. They have a blast doing it and play a little game doing it.

How quick can Katrina empty this cupboard?

How quickly can Hailey take every cushion off the couch and make a fort?

It is a fun game for them, entertaining while everyone is watching, and usually gives people something to laugh about and talk about.

Those girls have given us lots to talk about over the years!

Some good – some not so good.

The point is that they come flying into a room with one mission in mind – FUN! And in doing so, laugh their little hearts off, give others some entertainment and ultimately accomplish what they had in mind – a whirlwind of happiness and playfulness. In the end, we have a small mess to clean up and a lifetime of memories to cherish.

How can you do this in your business?

What if you walked into a situation and totally created a whirlwind of excitement, happiness and fun for those around you?

Let’s say you run a consulting business- marketing consulting for this example. Could you not put some effort into creating a buzz around a new promotion? You ultimate goal is to collect 20 small business owners in a room and have them laughing, and running all the way to the bank. You are going to help them make more money – quickly.

Think of it like the new fad of six-minute dating. With those businesses, they arrange multiple people in a room and you get numerous six-minute dates within the hour. After the evening is over, you decide who you would like to see again, and if it is mutual, the company arranges the dates.

What you would do to make this effective for your business is run a contest something like…”If You’ve Heard Of Six-Minute Dating…Then You Will Love Six Minute Six Figure Profit Gains!” something like that anyhow – that was just off the top of my head. You get the point. Now, your goal is to get 20 small business owners in the room – each and everyone of them has the desire to improve their bottom line profits. You can do this alone, or with the help of other consultants. You can do this in front of everyone, or one-on-one. The effect will be greater if you do it in front of everyone.

Each business owner (with prior notice so they have time to work on this) has 60 seconds to summarize what they do, what they sell, how they sell etc. They don’t get much time because they need to be more concise in what their business is all about (USP creation – and a business lesson for them also). Business Owners #1 gives the 60 second briefing – and then you as the consultant have 5 minutes to throw out as many profit making ideas as you can specifically tailored to their business.

This challenges you…and them…to give it your all in as short of time as possible. They benefit from, hopefully, some ideas they can immediately implement to make more money. You benefit from stretching your comfort zone, and pushing your marketing expertise to the limit. You also benefit from exposure to 20 businesses that could use your help to create more (paid this time) ideas, implementation (paid) strategies for your ideas.

Some may not go that well (kind of like the six-minute dates), some of them will be blockbuster ideas that make the business big dollars – quickly. The point is – you will benefit, the businesses all benefit and you leave a legacy behind that will leave everyone talking.

[This is important] Keep in mind – if you offered this as a free service – say once a week or every other week – in your community – the media would be ALL OVER YOU! You would get a ton of free publicity, exposure, articles and interviews – if – you go after getting the publicity. Write up some press releases for local distribution – “Local Consultant Gives Away Small Business Advice and Profits” or something along those lines.

Try it – your tornado path you leave behind may just raise your visibility (and business profits) to a while new level and you will leave lots of people talking about the crazy consultant giving away his ideas…and making small companies big companies in six minutes flat!

Troy