http://www.blog.smallbusinesscopywriter.com Wed, 10 Mar 2010 18:30:17 +0000 http://backend.userland.com/rss092 en Seven years ago, I started working with a new client that is in the health business. You may even remember some of the story I told in the past... as I sold more saunas for them when it was 90 degrees outside, than when it was 20 degrees! Just this week, ... http://www.blog.smallbusinesscopywriter.com/lead-generation-with-simple-special-reports-and-a-call-thursday/ Small business success is very similar to learning to walk, talk and spell. The basics have to be understood before moving on to the next step. I am blessed to have twin 4 year old girls in my life and am amazed constantly how much I learn from them on a ... http://www.blog.smallbusinesscopywriter.com/top-10-lessons-for-small-business-success-as-learned-from-my-twin-4-year-olds/ The entire marketing and advertising business is backed on testing. If you are not testing different marketing methods, different advertisements, different media, etc., then you will never know what works and what doesn't. It's not exactly rocket science what I just said - but the fact of the matter is that ... http://www.blog.smallbusinesscopywriter.com/7-time-tested-tips-for-making-your-advertising-work/ Almost all of the advertising reps out there will hate this but it's true. Most of them have no clue on what makes advertising effective – ask them – you’ll see. They will say things like exposure, repeatability, memorable – etc. That is what they were taught in ... http://www.blog.smallbusinesscopywriter.com/do-not-fall-for-the-advertising-sales-flap/ The greatest example of the power of money making words can be found in the National Enquirer! You know - the "trash magazine" that supposedly no one ever buys. The one you see at every supermarket till in North America So, how is it that the Enquirer is the most widely read ... http://www.blog.smallbusinesscopywriter.com/the-power-of-money-making-words/ Whew! What a week of Olympic triumphs, defeats, and tragedy. After starting off with a devastating tragedy in luge, the Olympics have turned into an incredible showcase of triumph over defeat... and some very unusual personalities mixed in for good luck. With the best last name ... http://www.blog.smallbusinesscopywriter.com/whats-your-secret-project-red-headed-hippy-reveals-his/ 8 years ago I blindly quit the corporate sales world and went back to my entrepreneurial roots.  I had 1-year old twin daughters at home, and my very understanding wife let us become a zero income family so I could follow my dreams. Fortunately for us, I had ... http://www.blog.smallbusinesscopywriter.com/i-wish-i-had-this-8-years-ago/ The words you use in your marketing...WILL make or break the success you see.  It really is no different than a live sales call - except this time it's in print - or on their computer screen. Copywriting is really "salesmanship in print" and here are some basic techniques to make ... http://www.blog.smallbusinesscopywriter.com/7-ways-to-pull-more-inquiries-from-your-advertising/ Creating a USP can be a daunting task for many. Keep it simple and start writing down ideas... and you will be far ahead of your competitors who are still scared of starting. The more you write - the more ideas that will come to you. Here are some simple ways to get ... http://www.blog.smallbusinesscopywriter.com/5-tips-for-creating-your-unique-selling-proposition/ I'm always up for a good laugh... and this site gave me many. The sad thing is: these are your neighbors, your co-workers, possibly even (gasp) your family members. For you entrepreneurs out there, I really hope they are not your customers. My biggest worry about our future is how technology seems to ... http://www.blog.smallbusinesscopywriter.com/please-delete-these-people/