To continue on from the last post about writing, here are the 5 basic components of a good story:
- PASSION. The big reason you need to practice your writing is to develop your voice and passion in the written form. The major problem with most marketing is the void of passion. Most advertising is boooooooring. And the results from the ads show it. Get your voice and passion bottled up… inject it into your story… and you will have a winning campaign… guaranteed.
- YOU… or a hero. All good stories have a central character that the story is built around. (this is where your bullet points from the last exercise help). The story shares things from their perspective and is designed to eliminate readers who don’t like your point of view… and draw in those who do.
- The obstacle or antagonist. Every story must have a point… and an obstacle is usually an excellent point to use in your marketing materials. Share with them an obstacle you were faced with, how you overcame it, and what you learned from it. A simple formula that works time and time again.
- The big moment. What one thing sparked you to take action? What made you realize the problem you were faced with was a problem? What or who inspired you to take the action to fix the problem?
- The transformation. What happened as a result of all this? What did you end up doing? How did it feel to overcome the problem? What are you doing for them as a result of your problem being solved, or to solve the problem?
This takes practice… as does any skill.
But this skill pays FAR MORE than any other skill I know of.
And you can only get better at it with age… vs many other skills that deteriorate as you age.
So… have you started writing yet?
Daily?
Get on it… your bank account will thank you.
Comments on this entry are closed.